Johnnie Walker
BLUE LABEL
Limited edition 2022
A unique campaign that took the iconic and respected Johnnie Walker Blue bottle and created a futuristic and fascinating story with it. The advertising campaign appeared on dozens of sales websites and social networks.
The New Year's Eve meal With Assaf Granit
restaurant "הסדנא"
The well-known whiskey brand, Johnnie Walker produced a New Year's Eve party at Assaf Granit's chef's restaurant in a spectacular evening in 2022 presenting a meal from the future. Johnnie Walker Blue bottles were a special touch that brought wonderful flavors to the evening. The combination of the excellent cocktails prepared with the whiskey and the plates Assaf Granit served was wonderful. The meal was of the highest culinary level that can be eaten.
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My role
I designed the menus for this meticulous event and also created various additional design elements for the branding and overall venue aesthetics on the festive evening.
Publications on social Media
Story, posts and banners
Dozens of different designs published on social networks, including all possible means of advertising (websites and apps).
The designed Briefcase
Limited edition for influencers
the journey into the future, a luxurious case was designed that included a unique bottle.
And a personal letter to each of the people who were lucky enough to receive the luxurious case.
window dressing
nation wide
Storefronts were designed for the campaign and installed nationwide.
Another campaign
"Ghost and Rare" bottle
Limited edition blue label bottle.
Creating publications for
social media
and creating a product page
to explain the product
for specialty stores.
Credit: Johnnie Walker Israel