The Turki's cup campaign
short explanation
The main message is different from the usual - the focus was not on the coffee itself, but on the experience it brings with it.
The change of the cup grip rubber affected emotional customers and created a deep connection with the brand."
production the cups
By making the color of the grip rubber while maintaining the visual identification of the cup, the campaign conveyed emotional absorption and a sense of identity and belonging to the brand. The color change is simple and striking, and in a short time, it became a particularly well-known symbol for the elite Turkish coffee brand.
Production of the box
In addition to the impressive changes in the cups, the campaign made smart use of the soldiers' participation and the important attitude they attribute to the brand.
As a part of the campaign, a contest was conducted on social networks, offering participants the chance to win one of 300 rare and extraordinary cases. This competition generated excitement across social platforms, forging a connection between the 'Elite Turkish Coffee' brand and the daily experiences of the soldiers.
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Social Media
Product Manager
Behind this campaign are talented production and marketing executives who understood the brand's iconic cup and made far-reaching changes to it. The campaign started with extensive areas on social networks, where one view of the glamorous and exceptional advertising messages caused the seeds of curiosity and interest to be planted in Turkish coffee.
More boxes made
Rare cases given out as prizes
Additional boxes are made in additional campaigns for the brand.
More Social Media
Product Manager
A collection of publications from previous campaigns conducted for the brand.
prints
Friends board, stickers and business cards
A collection of special prints from other campaigns that have been done
for the brand.
